120Water company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former 120Water executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Key Business Breakdowns
Products & Services
Water Compliance and Program Management Platform
Provides a compliance and monitoring platform for drinking water and wastewater systems, integrating software, sampling kits, and professional service• •• ••••••• •••••••••• •••••••• •••• •• •••• ••• •••••• •••• ••••••••••, •••-••••••••• ••••• •••••• ••••••••••, •••• ••••••••••• •••••••• ••• ••••••••, ••• •••••••••• ••• ••••••••••• •••••••••••.
Pricing & Go-to-market
Pricing model
Pricing is based on the size of the population served and the scope of additional products or services selected, with potential scope adjustments cove•••• ••••••••• •••• •• •••• ••• •••••• •••• ••••••••••, •••-••••••••• ••••• •••••• ••••••••••, •••• ••••••••••• •••••••• ••• ••••••••, ••• •••••••••• ••• ••••••••••• ••••••••.
Growth Review
Customer Overview
c.7,000 customers, primarily within the water compliance and environmental software vertical. Key segments include water utilities, state agencies, st••• & •••••••• •••••••• ••••••••••••, •••••••••• •••••, •••••••, •••••••••, ••• •••••••• ••••••••.
Customer Concentration
••• •• ••••••••• •••••••••• •.••% •• ••••• •••••••.
Customer Retention
•.••%.
Key Purchasing Criteria
Subject expertise; publicly accessible regulatory portal; demonstrated capabilities in EPA compliance; provision of standardized sampling and filtrati•• ••••.
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 120Water | - | ••• '•• | - | USA | P•••••••• |
 Trinnex | - | - | - | - | A••••••• |
 Aquatic Informatics | - | - | - | - | - |
 Phigenics | - | - | - | - | F•••••••••••• |
 KETOS | - | - | - | - | - |
Experts highlight 120Water's operational execution and market approach, while noting regulatory complexity as a potential constraint.
What does Origin provide on 120Water?
Origin provides a structured company snapshot of 120Water, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of 120Water different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how 120Water operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like 120Water?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like 120Water for investment, partnership, or competitive analysis.
Where does Origin's information on 120Water come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on 120Water?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to 120Water. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing 120Water?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like 120Water.
How can Origin support portfolio monitoring or add-on analysis for companies like 120Water?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like 120Water may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like 120Water?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like 120Water, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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