Fulcrum company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Fulcrum executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Products & Services
GIS Data Collection
Description: Geospatial data management and collection solution with advanced mapping capabilities and GIS system integration.Name: Geospatial Data In••••••, •••••••••• ••••••••••••, •••••••• ••• ••••••••••••••• ••••: •••• •• ••• •••••, ••••••••••• •••••, ••• ••••••••• ••• ••••••••• ••••••••••, ••••••• ••••••••, ••• •••••••• ••••••••••• •••• •••••••• ••• ••••••• •••• ••••••.••• ••••••••: ••••••••• ••••••••••, ••••••/•••••• •• ••••••••••/•••••••, •••••• •••••••••••, ••• •••••••••••••, ••••••• ••• ••••••• •••• ••••••••
Specialized Data Formatting
Description: AI-powered data automation and professional services for advanced data processing and integration requirements.Name: Professional Service•, ••-••••••• •••• ••••••••••, ••••••••• •••••••• & •••••• ••••: •••• •• ••••••••• ••••••••• •••• ••••-••••• •••••••••• ••• ••••••• •••••••••••• ••• •••••••• ••••••••-•••••• ••• ••••••••• •••• ••••••••••.••• ••••••••: •••••••• •••••-•••-•••••-•••••• •••• •••••, ••-••••• •••• ••••••••, •••• ••••, ••••••••, •••• •••, •••• •••• ••••••••••••
Wireless Forms Data Collection
Description: Core mobile field data collection platform that enables creation of customizable forms for online and offline data capture with real-time ••••••••••••••• ••••••••••••.••••: ••-••••/•••-•••• ••• •••••••, ••••••• ••••••••, ••••••• •••••• ••••••• ••••: •••• •• ••••• ••••• •• ••••••• •••••••••• ••••, ••••••, •••••/•••••, ••• ••• ••••••••••• ••• •••••••••••, •••••••, ••• •••••••••• •••••••••• •••••• ••••••• ••••••••••.••• ••••••••: ••••••• •••• •••••••, ••••-•••-•••• •••• •••••••, •••••/•••••/•••••/••••••• •••••••, ••••••••••• •••••, •••••••••• ••••••, ••••••••• •••••••••••••
Pricing & Go-to-market
Typical Contract Length
Average contract length is about 1 year, with some contracts for 2 and 3 years. Professional and Elite plans offer 12-month terms with automatic renew••, •••• ••••••• ••••••• ••••••••• ••• ••• ••••• ••••.
Pricing model
Fulcrum primarily uses a tiered subscription license fee model for Professional ($52/month per user annually) and Elite ($52/month per user annually) •••••, •••• •••••••••• •••••••• •••••• ••••••• ••• •••••••••• ••••••• ••••••••••. ••• ••••••• ••••••••• •••••••• •• •••••-••••• ••••••• ••• •••••••• •••••• ••••••••• ••••• •• ••••• ••• •••••• ••••• ••• •••••••• ••••••••••, •••• •••-••• •••• ••••••••• •••• •• $•••/•••••.
Average Sales Value
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Average Sales Cycle
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Growth Review
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Fulcrum | $3•m '•• | ••• '•• | - | USA | P•••••••• |
 Procore Technologies | - | - | ••••••• ••• ••••••• ••• ••• ••••••••••• •• ••• ••••••• •••••••••••• •••••••••• •••••• ••••••• ••••••... | - | - |
 GoCanvas | - | - | ••••••• ••• •••••••• ••••••• •• ••••••••• ••••••••••••• •••••••••, •••• ••••••• ••••••••• •• •••••••... | - | A••••••• |
 Trimble | - | - | ••••••• ••• ••••••• ••• ••• ••••••••••• •• ••• ••••••• •••••••••••• •••••••••• •••••• ••• •••••••••,... | - | P••••• |
 SafetyCulture | - | - | - | - | V•••••••• |
 Actsoft Inc | - | - | - | - | F•••••••••••• |
 Forms On Fire® | - | - | - | - | - |
Experts highlight Fulcrum's operational execution and market approach, while noting market evolution and timing considerations as a potential constraint.
What does Origin provide on Fulcrum?
Origin provides a structured company snapshot of Fulcrum, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Fulcrum different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Fulcrum operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Fulcrum?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Fulcrum for investment, partnership, or competitive analysis.
Where does Origin's information on Fulcrum come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Fulcrum?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Fulcrum. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Fulcrum?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Fulcrum.
How can Origin support portfolio monitoring or add-on analysis for companies like Fulcrum?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like Fulcrum may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Fulcrum?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Fulcrum, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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