Keap company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Keap executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Products & Services
Scheduling and Booking
Description: Appointment scheduling tools with booking links and calendar integration for automated appointment management.Name: Scheduling, Appointme•••, ••••••••••• ••••••••••••• ••••: •••• •• ••••••• ••••••••• ••••••• ••••••••••• ••••••• •• ••• ••••••••• •••••••• •••••••• ••• •••••••• ••••••••••••• ••• •••••••••••• ••••••••: ••••••• •••••, •••••••• ••••, ••••••••• •••••••••, ••-•••• •••••••••, •••••••••••• ••••••••••
CRM and Contact Management
Description: Centralizes contacts, companies, and pipeline tracking for small businesses to organize customer data and manage relationships.Name: Smal• •••••••• •••, •••• •••••• ••••: •••• •• •••••••••••••, ••••••••••••, ••• •••• •••••• •••••••-••••• •••••••••• •• •••••••• •••••••••, ••••• •••••, ••• ••••••• ••••••••••• ••••••••: ••••••• ••••••••••••, ••••••••••••, •••••••, •••••••• ••••••••••, •••••••• •••••••••••• ••••••••
Marketing Automation
Description: Cloud marketing automation tool enabling broadcasts, triggered follow-ups, and automated marketing campaigns through multiple channels.Na••: •••• •••••••••, ••••• •••••••••, ••••••••• ••••••••••••• ••••: •••• •• •••••••••• ••••••• ••••••••• •••••••• •• ••••• ••• ••••••••• ••• •••• •••••••••, ••••••••••• •••••••••, ••• ••••••••••• •••••••••••• ••••••••: ••••-•••-•••• ••••• •••••••, •••••••••• •••••••, •/• •••••••, •••••••••••••• ••••••••, •••••••• ••••••••••
Payment Processing and Invoicing
Description: Integrated invoicing and payment processing functionality enabling one-click payments and automated billing.Name: Ecommerce & Payments, K••• •••, •••••••• & ••••••••••• ••••: •••• •• ••••••• ••••••••• •••• •••••••, •••••••••••, ••• •••••••• ••• •••••• •••••••, ••••••••• •••••••, ••• ••••••• ••••••••••••• ••••••••: •••-••••• ••••••••, ••••••/•••••• •••••••••••, ••••••••• •••••••••, ••••••••• ••••••• •••••, ••••••• •••••••••
Sales Automation
Description: Automates task assignment, deal stage changes, and revenue follow-up to streamline sales processes.Name: Sales Automation, Sales Pipeline••• ••••: •••• •• •••• ••••••• •• •••••••••• ••••• ••••••••• •• •••••••• ••••••-•• ••••• ••• •••• ••••• ••••••• ••••••••• ••••••••: •••••• ••••• ••••••••, ••••••••• ••••••-••, •••• •••••••, •••• ••••• ••••••••••, ••••• •••••••••••
Pricing & Go-to-market
Typical Contract Length
••••• ••• ••••
Pricing model
Tiered subscription model with three core tiers starting at $299 per month when billed annually, with additional users at $39/month and text-marketing •••-••• •••• $•• ••• •••••. ••••••• •• ••••••• •••••••••• •• ••• ••••••••••• ••••••••• ••• •••••••• •••• •••••• ••• •••••-••-••••• ••••••• •••• ••••••••• ••• •••••• •••••••.
Average Sales Value
$•,••• ••• ••••
Average Sales Cycle
••••••• • ••• • •••••, ••••••••••• ••••••• •• ••• •••••••• ••••••• •• •••• •••••••
Growth Review
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Keap | $1••m '•• | ••• '•• | - | USA | A••••••• |
| $2••m '•• | ••• '•• | - | USA | P•••••••• | |
| Z Zoho | - | - | - | - | F•••••••••••• |
| Z Zoho | - | - | - | - | F•••••••••••• |
| $7•m '•• | •,••• '•• | - | USA | P•••••••• | |
| $7•m '•• | •,••• '•• | - | USA | P•••••••• | |
| $8•m '•• | •,••• '•• | - | USA | P•••••••• | |
 Salesforce | - | - | - | - | P••••• |
| Salesforce | - | - | - | - | P••••• |
 HubSpot | - | - | - | - | P••••• |
| HubSpot | - | - | - | - | P••••• |
 Ontraport | - | - | - | - | P•••••••• |
| Ontraport | - | - | - | - | P•••••••• |
Experts highlight Keap's strong customer relationships and retention, while noting integration execution as a potential constraint.
What does Origin provide on Keap?
Origin provides a structured company snapshot of Keap, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Keap different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Keap operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Keap?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Keap for investment, partnership, or competitive analysis.
Where does Origin's information on Keap come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Keap?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Keap. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Keap?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Keap.
How is Origin used to analyse post-acquisition risks and priorities for Keap?
After an acquisition, Origin can help teams understand where value creation may be driven or constrained, including product overlap, customer retention dynamics, and go-to-market integration priorities. It can also highlight areas where Keap may face competitive pressure or internal execution risk during integration.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Keap?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Keap, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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